Definitely agree the connection between LinkedIn to Substack is a smart one. Growth on Substack has been great lately.
Growth for me on LinkedIn through is also significant. Once you figure out the quirks, it gets easier. Most everything I post there goes viral. Sometimes I have to stop posting for a few days to catch up.
A smart connection is LinkedIn newsletters pointing to your Substack. 👌🏼
Cheers Wes. LinkedIn will always have a special place in my heart: 13k followers over there, its where I've met amazing people and started my career, and I've built 2x 7 figure businesses just off the back of that platform alone.
But times are changing for a majority of people trying to build...especially the newbies!
I’m with you Wes. My LinkedIn growth rates have only been increasing.
It is by far my most consistent growth channel for my Substack.
I still very much appreciate the tips in this post. There is a lot more I can be doing to encourage the crossover. I’m more passive than I need to be at the moment.
And I'd bet the content that is helping you grow on LinkedIn would do well on Substack Notes, too. Some of my best posts here were originally written for and published on LinkedIn.
That is the one thing I have not had any success with. I can have posts that crush it on LinkedIn while I get zero interaction on Notes. My audience is so honed in on LinkedIn and I have not been able to replicate that anywhere else.
Mr. Pearce: As a new writer on Substack your words went down as smooth as honey. Enlightened me on quite a few things to implement. I appreciate the encouragement. Thanks -B
This article came in record time :) I have been annoyed to say the least. My previous goal for 2024 was to grow on LinkedIn. But it’s not my bread and butter anymore. Too much use of formula, too little heart. I am happy though struggling to convert my LinkedIn followers to my Substack.
That's good. Context is important and a cornerstone of Gary V's PAC views. Culture is different on different platforms and tailoring your content to each while generally produce better results. But I echo Ryan's point, the platforms are different in functionality as well as culture.
Recently I see so many 10 ways to master X “infographics” in LinkedIn. Originally I thought they had some merit and read a couple, and realized they are surface level, probably ChatGPT generated “tips”. But I keep seeing them getting promoted…
What are your thoughts on downloading your LinkedIn connections and adding them to your subscriber list with a well-worded email introduction ("We're connected on LinkedIn; hence, I thought you'd find value in my Substack newsletter...")?
Hey Nick, I commented on this on the note you shared. But my feedback is similar to Ryan's. Since they did not express consent or intention to join its not something I would do. I do see people doing it. I may approach it a little different though. It not just about boosting the numbers, it's about having an engaged audience. You don't want to run the risk of annoying people or being marked as spam.
Moved to Substack a little over 3 months back now. While I built most of my business on LinkedIn for the entire last year and this one, things started to look a little gloomy without entering engagement groups or "right" connections. It didn't feel right.
On Substack people still read what you put out there, most of my notes go "viral" and that virality actually translates into subscriptions and more. I reached bestseller status in 1 week since starting my paid subscriptions here. Thin gs that don#t happen anymore on other social platforms.
Of course, this flood of creators moving to Substack will have its toll soon, but until then, it's a great place to build upon.
Besides credits at the beginning, there is also the following (in Spanish and with links):
"About Landon and Ryan
Landon Poburan is the author of this good, very timely article, which was published in Ryan Hutchinson‘s newsletter, The Autopreneur. This is the original article that I have been allowed to translate:"
Definitely agree the connection between LinkedIn to Substack is a smart one. Growth on Substack has been great lately.
Growth for me on LinkedIn through is also significant. Once you figure out the quirks, it gets easier. Most everything I post there goes viral. Sometimes I have to stop posting for a few days to catch up.
A smart connection is LinkedIn newsletters pointing to your Substack. 👌🏼
Cheers Wes. LinkedIn will always have a special place in my heart: 13k followers over there, its where I've met amazing people and started my career, and I've built 2x 7 figure businesses just off the back of that platform alone.
But times are changing for a majority of people trying to build...especially the newbies!
We'll see how things shake out in 2025.
I’m with you Wes. My LinkedIn growth rates have only been increasing.
It is by far my most consistent growth channel for my Substack.
I still very much appreciate the tips in this post. There is a lot more I can be doing to encourage the crossover. I’m more passive than I need to be at the moment.
And I'd bet the content that is helping you grow on LinkedIn would do well on Substack Notes, too. Some of my best posts here were originally written for and published on LinkedIn.
That is the one thing I have not had any success with. I can have posts that crush it on LinkedIn while I get zero interaction on Notes. My audience is so honed in on LinkedIn and I have not been able to replicate that anywhere else.
Keep testing Andre. If the exact content isn't hitting, test, play, experiment until you're able to follow the breadcrumbs to higher performing notes.
Thanks for taking the time to read Wes.
Mr. Pearce: As a new writer on Substack your words went down as smooth as honey. Enlightened me on quite a few things to implement. I appreciate the encouragement. Thanks -B
Haha thank you Brenda
Thank you
Already moving out of LinkedIn. Their platform is broken and it’s a huge risk that I don’t want to take.
Hopefully this sparks some ideas on how to bring people over here if Substack is your new primary platform
This article came in record time :) I have been annoyed to say the least. My previous goal for 2024 was to grow on LinkedIn. But it’s not my bread and butter anymore. Too much use of formula, too little heart. I am happy though struggling to convert my LinkedIn followers to my Substack.
Welcome to the Substack family
Welcome!
I write totally different content on LinkedIn and Substack - serving different persona.
LinkedIn is a rented audience though...
That's good. Context is important and a cornerstone of Gary V's PAC views. Culture is different on different platforms and tailoring your content to each while generally produce better results. But I echo Ryan's point, the platforms are different in functionality as well as culture.
Super informative, thank you so much for sharing. I am in the middle of migrating from X.
Welcome to the Substack family Keagen!
So stoked to be here!
That's awesome! Welcome. Truly hope this gives you a hand and some ideas to bring your audience over here.
It sure does! I’m here to help burned out clinicians see there is another path… and I found it.
Recently I see so many 10 ways to master X “infographics” in LinkedIn. Originally I thought they had some merit and read a couple, and realized they are surface level, probably ChatGPT generated “tips”. But I keep seeing them getting promoted…
Once someone discovers what's working with the algo and getting a boost in the feed, the rest of the robots follow suit.
I personally think the tools that allow you to leave ai generated comments really hurt LinkedIn. But I can only speak for myself.
What are your thoughts on downloading your LinkedIn connections and adding them to your subscriber list with a well-worded email introduction ("We're connected on LinkedIn; hence, I thought you'd find value in my Substack newsletter...")?
How does it feel when someone does this to you?
That’s a great way to:
1) Get your email domain health ruined
2) Piss off your warm network.
3) Look like an amateur.
Grow your list the right way from the start, you’ll be rewarded in multiples downstream.
Hey Nick, I commented on this on the note you shared. But my feedback is similar to Ryan's. Since they did not express consent or intention to join its not something I would do. I do see people doing it. I may approach it a little different though. It not just about boosting the numbers, it's about having an engaged audience. You don't want to run the risk of annoying people or being marked as spam.
Moved to Substack a little over 3 months back now. While I built most of my business on LinkedIn for the entire last year and this one, things started to look a little gloomy without entering engagement groups or "right" connections. It didn't feel right.
On Substack people still read what you put out there, most of my notes go "viral" and that virality actually translates into subscriptions and more. I reached bestseller status in 1 week since starting my paid subscriptions here. Thin gs that don#t happen anymore on other social platforms.
Of course, this flood of creators moving to Substack will have its toll soon, but until then, it's a great place to build upon.
I think you need to be teaching me how to write Notes!
Hahaha. We figure it out togetehr better
What Landon said! haha
Really excited for all your success Ana - love seeing you thrive on here! Since we both have all but given up on the LI nonsense...
Glad to find you here as well. I believe we started the same journey in Li. Better here.
🙈 No wonder people are leaving LinkedIn—they simply don’t get it.
LinkedIn is, at its core, a massive database. Microsoft rakes in billions by selling access to recruiters and talent acquisition teams.
The social media aspect? That’s just a clever hook to keep users engaged and profiles current.
Even so, people have been able to leverage that clever hook to build businesses over the years.
They did … and then businesses collapsed because LinkedIn changed the algorithm slashing the visibility of posts drastically.
It's a tale as old as time.
Such excellent, simple advice that we can all do!
Thanks @Melissa :)
Cheers Melissa
Good advice. Can I translate part of this article into Spanish with links to you and a descripción of your newsletter?
As long as it is alright with @ryan (as it's his publication) I am Ok with it as the guest author as well if credit is linked back to both of us.
What Landon said
Absolutely - spread the love!
Thanks.
Done (you can change whatever you want): https://carreras.substack.com/p/6-maneras-de-trasladar-tus-seguidores
Besides credits at the beginning, there is also the following (in Spanish and with links):
"About Landon and Ryan
Landon Poburan is the author of this good, very timely article, which was published in Ryan Hutchinson‘s newsletter, The Autopreneur. This is the original article that I have been allowed to translate:"
Such a smart plan to migrate to Substack. I see more and more people heading to this platform and pointing out the same frustrations on LinkedIn.
Thanks John